In the Lufthansa Worldshop, under the heading “Branded Items – The exclusive products of the airlines”, there are currently four models in 1:500 scale that are marked as “new”:
Herpa Lufthansa Boeing 787-9 item number 1773797
Herpa Discover Airlines A320 item number 1773795
Herpa Lufthansa Boeing 747-8 item number 1773798
Limox Eurowings Airbus A330-200 D-AXGA item number 1773771
In all cases, however, the models are identical to the corresponding series models from Herpa/Hogan (model and box).
What a pity …